Jazwares is Teaming with the Iconic Lifestyle Brand for a Colorful Lineup of

Toys, Plush, Pet Products, Costumes, and More

Jazwares, one of the world's leading toy companies, today announced a multi-year collaboration with tokidoki, the internationally adored brand known for its bold, Japanese-inspired designs and charming yet edgy characters. The lifestyle brand is granting Jazwares worldwide licensing rights to produce an imaginative lineup of figures, vehicles, plush, costumes, musical instruments, accessories, pet products, and more, capturing the magic of the tokidoki universe. The first products from the partnership are expected at retail fall 2025.

"tokidoki's world is full of imagination, creativity, and self-expression, which makes it the perfect match for Jazwares' innovative approach to play, collecting, and product development," said Jeremy Padawer, Chief Brand Officer at Jazwares. "Knowing how passionate tokidoki fans are for their iconic characters, we will bridge the gap between pop culture, and fandom, through authentic, high-quality toys and collectibles capturing the heart and spirit of tokidoki."

"I'm quite honored to work with Jazwares and their incredible product development team. I'm happy to see my creations in such good hands," said Simone Legno, Co-Founder and Chief Creative Officer at tokidoki.

"Jazwares truly understands our vision for building out the tokidoki universe and has the expertise to execute that vision. It's truly a pleasure to work together," said Pooneh Mohajer, Co-Founder and CEO at tokidoki.

The criminally cute lineup of Jazwares licensed products includes:

• Figures: From micro collectibles to full-on statement pieces, these highly detailed figures come with exceptional charm with some even hiding little surprises.

• Playsets and Environmental Sets: Step into dreamland with these magical mini-worlds packed with adorable accessories, and charming figures, making every corner come to life.

• Squishmallows & Plush: All the cuddly creations and line extensions such as Flipamallows, Squish-a-longs, Micromallows, and other squishy wonders. The plush will include a wide array of options, designs, and signature characters from the tokidoki universe, and a commemorative 20th-anniversary Donutella plush!

Launched in 2005, tokidoki is a globally recognized lifestyle brand known for its vibrant and playful aesthetic, born from the mind of Italian artist Simone Legno and his affinity for Japanese culture. The brand has captivated fans with a diverse range of original characters such as Unicorno, Moofia, and Donutella, becoming some of the world's most highly sought-after collectibles. Due to its broad appeal within the fashion, entertainment, and lifestyle spaces, tokidoki has previously partnered with other major brands including Hello Kitty, Marvel, Karl Lagerfeld, and others. With tokidoki's strong fanbase engagement, the brand brings a passionate global community and portfolio of beloved characters that seamlessly align with Jazwares' commitment to delivering innovative and collectible-driven products.

For more information on tokidoki and other products and toy lines, visit Jazwares on LinkedIn, X, Instagram, Facebook, and www.jazwares.com

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ABOUT TOKIDOKI

tokidoki, which translates to "sometimes" in Japanese, is an internationally recognized and iconic lifestyle brand based on the vision of Italian artist Simone Legno and his partners, serial entrepreneurs Pooneh Mohajer and Ivan Arnold. Since debuting in 2005, tokidoki has amassed a cult-like following for its larger-than-life characters and emerged as a sought-after global lifestyle brand. tokidoki offers an extensive range of products which include apparel, handbags, cosmetics, accessories, toys, and more. Simone Legno, tokidoki's Chief Creative Officer, was born in Rome, Italy, and from a very young age developed a deep love of Japan and a fascination with world cultures. Combining Legno's unique talent and creativity with Mohajer's business acumen, tokidoki has grown exponentially. As an innovative company, tokidoki is known not only for its eye-popping aesthetic and criminally cute characters but also its megawatt partnerships. tokidoki is on Facebook and Twitter at @tokidoki and on Instagram at @tokidokibrand. For more information visit: www.tokidoki.it

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

​​This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words. These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to a number of uncertainties and risks. These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements. As a consequence, current plans, and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares' behalf.