Jazwares is teaming up with Cloudco Entertainment, the owner of the Care Bears brand, to launch a series of co-branded collaborations that bring the bears into some of Jazwares' product lines. The first wave of products is expected to roll out globally in 2026.

This collaboration centers on limited-edition, character-forward releases across Jazwares' collectibles – Squishmallows, BumBumz and additional plush styles such as Hug Mees, Flipamallows, Micromallows, Sleepamallows and more. Each product is designed to honor Care Bears' message of caring and connection.

"Care Bears is one of those rare legacy brands that continues to inspire emotion, nostalgia and joy," says Judd Karofsky, Executive Vice President, Jazwares. "Bringing them into our most loved product formats is a perfect way to spark excitement across generations and fandoms. We couldn't be more excited to collaborate with Cloudco on these one-of-a-kind creations."

In addition to collectible plush collaborations, the Jazwares and Care Bears partnership will expand into:

• Pet Products: A curated selection of pet toys and gear. From wearables to interactive toys, licking mats, beds and walking essentials like leashes and collars.

• Accessories: Wearable accessories, including FigBands, that encourage fans to show off their love for Care Bears.
• Playsets: BLDR construction playsets and buildable figures that bring the whimsical world of Care-A-Lot to life.
• Costumes: Character-driven costumes crafted for fans of all ages and perfect for any occasion, from Halloween dress-up to everyday cosplay. Even pets can join in with character and series-inspired costumes.

"We're partnering with Jazwares to bring Care Bears to life in fresh, imaginative ways," says Robert Prinzo, Head, Global Licensing, Cloudco Entertainment. "These collaborations are about more than just great products – they're a celebration of creativity, nostalgia and joyful storytelling. Jazwares' global reach and innovative portfolio make them the perfect partner to help us reach fans in new and meaningful ways."

Basic Fun! remains the master toy partner for Care Bears in the U.S., Canada, and the U.K.