Jazwares is proud to announce its inclusion on the Inc. Best in Business list in theBest Marketingcategory. Inc.’s annual Best in Business Awards celebrate the exceptional achievements and contributions of companies that have made a profound impact on their industries.

The recognition honors companies that, through exceptional execution, have achieved significant milestones and core business wins, like customer expansion, key product launches, increased market share, and industry-defining accomplishments. Companies from a wide range of industries – such as technology, health care, finance, and retail – have been recognized for their success and their positive influence on the business world.

“We’re honored to be named one of Inc.’s 2025 Best in Business in the Marketing category,” said Judd Zebersky, CEO, Jazwares. “This recognition reflects the passion and creativity our team brings to helping brands grow with integrity and impact, and motivates us to keep pushing the boundaries of what’s possible.”

Jazwares, a global toy company, was recognized for the launch of SquishPillow, the first-ever sleeping pillow from the beloved Squishmallows™ brand, marking a major innovation in the consumer products space. Designed in response to overwhelming fan demand and consumer research that uncovered a significant number of pillow purchasers had already slept on a Squishmallows, Jazwares crafted the perfect snooze companion that delivers the ultimate coziness in a perfectly constructed sleeping pillow format. Available in three densities, it pairs cozy comfort with ergonomic support and is thoughtfully crafted with Squishmallows’ proprietary super-soft fill, combined with an ultra-soft pillowcase made from the brand's signature velvety material.

“Each Best in Business honoree achieved a breakthrough moment this year. Some unveiled groundbreaking innovations while others launched savvy marketing campaigns or strategically implemented AI in their companies,” says Bonny Ghosh, editorial director at Inc. “No matter what their business win looked like, their projects and initiatives had a sizable impact on their company and even on their industry at large, making them worthy of this honor.”

Inc.’s Best in Business Awards are open to companies of all sizes and types, in all industries and locations. Public, private, nonprofit, subsidiary, U.S.-based, and international companies are all encouraged to apply. Inc. editors and reporters hand-review every application and select Best in Business honorees that, in each of the award categories, have had an outstanding influence on their communities, their industries, the environment, or society as a whole.

About Jazwares

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, and BumBumz™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

About Inc.  

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.