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NEWS / NEWS DETAILS

Miraculous Corp Taps Jazwares as Global Master Toy Partner

Miraculous Corp Taps Jazwares as Global Master Toy Partner

Partnership Sealed as Miraculous Corp Prepares for Major Content Pipeline Expansion Over the Next Decade

Miraculous Corp—the joint venture between Mediawan and ZAG—today announced its new exclusive global master toy partnership with industry-leading toy company Jazwares for its Miraculous® franchise including the worldwide phenomenonMiraculous – Tales of Ladybug & Cat Noir.


The new partnership comes as Miraculous®, one of the world’s most powerful animated franchises, enters its second decade with an ambitious slate to expand the Miraculous® universe. Season 7 ofMiraculous: Tales of Ladybug and Cat Noiris in production for a 2026 launch, followed in 2027 byMiraculous: Stellar Force, the first of several planned spin-off series introducing new characters and bold new worlds. In addition, a global theatrical feature is in development, with John Cohen (Despicable Me, The Angry Birds Movie) producing and Matt Roller (Rick and Morty, Community) writing.


Under the terms of the multi-year agreement, Jazwares will develop a fully expanded toy ecosystem across action figures, fashion dolls, role play, plush, vehicles, collectibles, playsets, and seasonal items, ushering in a bold new era of Miraculous consumer products that support this extensive new content. The first product line is slated to debut at retail worldwide in Spring 2027.


Miraculous, celebrating its 10th anniversary this year, has grown into a multigenerational global fandom driven by its empowering themes, dynamic superhero storytelling, and unmistakable Parisian style,” said Roz Nowicki, Global Head of Consumer Products at Miraculous Corp. “Jazwares has proven their exceptional ability to ignite fan culture with meaningful play, and innovate at lightning speed to build consumer franchises with staying power. Their unmatched momentum and creative energy make them the ideal partner to lead the next chapter for our franchise—its most ambitious chapter yet.”


“With an expanded slate of content coming over the next several years, we couldn’t be more excited to bring our distinctive design innovation and fan-first approach toMiraculous, one of the most beloved modern superhero brands,” said Judd Karofsky, Jazwares’ Executive Vice President of Licensing.

A Berkshire Hathaway company, Jazwares has emerged as a worldwide leader in toys, widely recognized for building breakout global successes. These include Squishmallows, the plush franchise sensation that has evolved into a cultural phenomenon, topping Circana's plush slaes charts and inspiring a massive global collector community.

“At Jazwares, we create toy universes that connect deeply with audiences — from imaginative play to premium collectibles — andMiraculousprovides the perfect canvas to expand that world. Fans can expect a line that celebrates everything they love: heart, fashion, fantasy, transformation, and epic adventure,” added Jeremy Padawer, Chief Brand Officer at Jazwares.


About Miraculous Corp


Miraculous Corp is the groundbreaking joint venture between Mediawan and ZAG, established in 2024 to unite all facets of the globally acclaimed Miraculous® franchise. Mediawan—Europe’s premier independent production powerhouse led by Pierre-Antoine Capton—is known for acclaimed titles such asMiraculous, Adolescence, Call My Agent, 3 Body Problem, HIP, The Count of Monte Cristo, and Rhythm and Flow. ZAG, the innovative independent animation studio led by Jeremy Zag, has gained global recognition for creating the ZAG HEROEZ label includingMiraculousandGhostforce. Headquartered in the United States, Miraculous Corp oversees the franchise’s creative vision and commercial strategy to expand its global footprint and usher in a new era of iconic characters and captivating narratives.

Driven by the mission to inspire future heroes to change the world, Miraculous Corp delivers storytelling that inspires young audiences. Celebrating its 10th anniversary in 2025, the company’s flagship series,Miraculous: Tales of Ladybug & Cat Noir, has grown into a worldwide phenomenon through rich animation, emotionally layered themes, and relatable heroes. With a dynamic portfolio that includes new formats like Miraculous Chibi and the first spin-off series in the Miraculous universe,Miraculous Stellar Force™, Miraculous Corp is just beginning its journey. With a bold creative mission, an expanding global presence, and new content designed to captivate and empower the next generation, the company is primed to inspire future heroes—one story at a time.

About Jazwares


Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, and BumBumz™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

This release contains disclosures that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words.  These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to several uncertainties and risks.  These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements.  As a consequence, current plans and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares’ behalf.

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