The Exciting Range of Beauty Products is Now Available to Shop Online and in Select Stores Nationwide for a Limited Time Only

Everyone's favorite plush friends are getting a glam makeover! Squishmallows®, the global phenomenon and collector's item, has entered the beauty category with a limited-edition makeup collection. The assortment is now available to discover and shop exclusively on Ulta.com and at Ulta Beauty stores across the U.S.

Inspired by the playful personalities of the beloved Squishmallows Squad, this colorful range includes eyeshadows, lip glosses, blush sticks, cosmetic accessories and more, all designed to inspire joy and self-expression. The collection is distributed by SNAPBRANDS™, a portfolio of beauty and lifestyle brands.

"From the vivid chrome packaging and squishable elements to the pigmented colors, these products create a tactile yet elevated multi-sensory beauty experience," said Kate Kimmerle, founder of SNAPBRANDS.

The buildable and blendable formulations are made with high-quality, cruelty-free ingredients and are uniquely designed for Squishmallows fans, new and old — from Gen Z trendsetters to long-time collectors.

The debut assortment, ranging from $13.50 - $24, will include:

• Squishy Eyeshadow Palette, $16.50
• Press-On Nails, $18
• Blush Stick, $15
• Lip Gloss, $13.50
• Makeup Sponge Set, $21]
• Makeup Brush Set, $24
• Cosmetic Bag, $22

"Squishmallows have always been about individuality and fun — and this cosmetics collection brings that same spirit into the beauty space," said Gerhard Runken, Executive Vice President, Global Brand and Marketing at Jazwares. "Ulta Beauty is the perfect partner for this collection as a trailblazer redefining the beauty shopping experience."

The Squishmallows collection is now available to shop in limited quantities on Ulta.com and exclusively at Ulta Beauty stores nationwide. Shop the collection before it sells out — because cute is a limited-time look.

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About Squishmallows:

Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the "Squish Pit," in 2023. The brand's ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

About SNAPBRANDS:

SNAPBRANDS™ is a portfolio of beauty and lifestyle brands developing products that appeal to everyone. Founder and industry maven Kate Kimmerle's passion for innovation drives SNAPBRAND's mission to spark joy and creativity through vibrant colors, best-in-class formulations, and standout packaging. SNAPBRANDS' portfolio includes Miss Spa, M. Skincare, Naturally G4U, everybeing, and kiss me kate.