Today, Jazwares, one of the world’s leading toy companies, and McDonald’s announced the return of the Squishmallows® Happy Meal® - bringing fan-favorite plushies back to restaurants in more than 65 countries worldwide. The latest rollout features 12 collectible characters including the debut of “Halley,” a never-before-seen Intergalactic Axolotl Squishmallows full of personality. To add an extra layer of fun, every Squishmallows Happy Meal will also come with a scannable code to unlock an exclusive digital game – a first for the partnership.

The promotion rolls out nationwide in the U.S. on May 13, with additional countries launching this spring and summer. Check participating McDonald’s restaurant locations for details.

“Our first McDonald’s Happy Meal collaboration received such a massive global response that we’re bringing it back by popular demand for Squishmallows fans,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares. “We couldn’t think of a better way to celebrate our fans than with a Happy Meal featuring character favorites with unique, never-before-seen happy expressions and the debut of our newest Squishmallows Squad member, Halley, making the hunt exciting as ever for fans worldwide.”

In a first for the Squishmallows x McDonald’s partnership, the Happy Meal promotion includes an exclusive digital gaming experience, unlocking an extra layer of fun to the dining and play experience. Fans can access the game by scanning the code featured on the packaging of each Happy Meal purchased.

“We are excited to partner with Jazwares for a second time by bringing the hunt for Squishmallows back to McDonald’s this spring,” said Sheila Hamilton, Senior Director of Global Brand and Content at McDonald’s. “Our partnership brings something new to our fans with exclusive expressions and  the newest member of the Squishmallows family, Halley."

For more information on the Squishmallows McDonald’s Happy Meal promotion and other initiatives, visit Jazwares on LinkedIn, X, Instagram, Facebook, and www.jazwares.com.

ABOUT JAZWARES

Jazwares, a Berkshire Hathaway company, is a leading global toy manufacturer with a robust portfolio of owned and licensed brands. Founded in 1997, Jazwares celebrates imaginative play with a progressive focus on identifying new and relevant trends to transform into high-quality products for consumers of all ages. Jazwares engages consumers through innovative play experiences with popular brands such as Squishmallows™, Pokémon™, Hello Kitty™, Star Wars™, Disney™, BumBumz™, and Adopt Me™. In addition to toys, offerings include virtual games, costumes, and pet products. Headquartered in Plantation, Florida, Jazwares has offices worldwide and sells its products in over 100 countries. For more information, visit www.jazwares.com and follow us on LinkedIn, X, Instagram, and Facebook.

 
ABOUT SQUISHMALLOWS

Since its debut in 2017, Squishmallows has featured collectible plush with lovable personalities, a whimsical design, and an ultra-soft feel. Throughout 2022 and 2023, The Toy Association honored Squishmallows with a total of 10 Toy of the Year (TOTY) Awards, including License of the Year and Overall Toy of the Year. Some fan-inspired engagements include the back-to-back viral activations at VidCon Anaheim, with a one-of-a-kind Squishmallows Human Claw Machine in 2022, and a giant Squishmallows pit, nicknamed the “Squish Pit,” in 2023. The brand’s ongoing expansion and passionate fan base continue to make Squishmallows a collectible phenomenon and evergreen lifestyle property.

​​This release contains disclosures which are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995.  Forward-looking statements include all statements that do not relate solely to historical or current facts and can be identified by the use of words such as "may," "will," "expect," "project," "estimate," "anticipate," "plan," "believe," "potential," "should," "continue" or the negative versions of those words or other comparable words.  These forward-looking statements are based upon Jazwares' current plans or expectations and are subject to a number of uncertainties and risks.  These statements are not guarantees of future performance, and Jazwares has no specific intention to update these statements.  As a consequence, current plans, and anticipated actions may differ from those expressed in any forward-looking statements made by Jazwares or on Jazwares’ behalf.